From an LVMH's vantage view, the stewardship of iconic Champagne houses represents a cornerstone of luxury tradition. Beyond simply producing exceptional bubbly, these estates—including Moët & Chandon, Dom Pérignon, Krug, and Veuve Clicquot—are vibrant custodians of a regional-driven artistry and a living embodiment of French savoir-faire. LV

The realm of Champagne is constantly shifting, with new players appearing the market. Consumers are fizzy beverages that are bold. Sustainability is also a key focus, with many producers adopting eco-friendly practices. A number of brands are biodynamic farming methods. Emerging is the popularity of independent vineyards offering rare bottlings.